Small Business Benefits from the Green Economy

Riverside – August 25, 2010

Dear Small Business Owner,

This is the fourth email in our series that highlights businesses like yours all across California, that are cutting costs and supporting the public and private efforts to create a cleaner, more efficient, and more robust economy. The Riverside area businesses featured below have taken practical, productive, and straightforward actions to save energy, gain customers, and boost their bottom line.

Learn about the specific things you can do as a forward-thinking entrepreneur and small business owner to grow your company in the green economy while cutting costs at the same time. Download a brochure with five easy steps to help you profit from sustainable practices.

Read more about these and other local businesses, just like you, that are benefiting from being at the forefront of California's new sustainable economy.

  • Even A Monster Can Be Green: Monster Media, Inc., a large and grand format digital print company in Riverside not only focuses on the needs of their customers but also on the needs of the environment.  By recently upgrading to a HP Designjet L65500 Printer, Monster is able to deliver superior printing quality to their customers without producing ozone emissions or hazardous air pollutants.  Taking advantage of Riverside’s sunny climate, Monster invested in solar power and has effectively removed itself from the city’s electrical grid.  Along with recycling all of the waste material from their warehouse operations, Monster gives customers a chance to join in their efforts by ordering from their large line of postconsumer products.
  • Renewable Fuel Manufacturer Cleans Up: Biotane Fuels assumed a leading role in the growth of the American renewable fuels industry by orienting itself toward the creation new products and technologies as well as educating consumers.  Having a production capacity of 12 million gallons has not taken away from the quality of their product.  They make sure consumers are getting the best and cleanest product possible by close inspection at check points through each stage of production.  It is Biotane’s goal to save the world one gallon at a time.
  • Green Paint In Any Color: Amazon Environmental, Inc. has found a way to protect the environment and provide a necessary product to the public.  Understanding that the paint industry is plagued with an abundance of waste, Amazon stepped in to offer a product for environmentally minded consumers.  Amazon Select™ is manufactured from quality, surplus paint that Amazon Environmental collects from government, business, and consumers.  By providing businesses and consumers with a place to not only purchase environmentally friendly paints, but also recycle leftover paint, Amazon is leading the way in ‘green’ paint.
  • Rubber Flooring Manufacturer Turns Tires Into Cash: U.S. Rubber Recycling Inc. is a mid-sized manufacturing company located in the Aqua Manza recycling zone in Riverside County. The company makes unique and useful flooring from recycled crumb rubber. Nearly 900 tons of automobile tires were diverted in 2001 from area landfills.  Their environmental actions have been recognized by Leadership in Energy and Environmental Design (LEED) and their products can be used to earn green building credits.  The company also is active in community efforts to promote the recycling of other types of material.  These actions contribute to achieving their ultimate goal of preserving the world’s natural resources through creative engineering.
  • Sustainable Solar Structural Systems: Solade Concepts works on unique, one of a kind solar structures. Their strategy lies in educating business owners, home owners and municipalities on photovoltaic (PV) and renewable energy systems and solar structures as well as Federal and Utility rebate programs available to each unique customer. Sustainability and environmental stewardship through alternative energy sources and renewable energy systems is the core of their business, not only in their products and services, but also the way they operate. Their goal is to make solar technology accessible to everyone and allowed anyone to “Go Green, Without Going Extreme”.
  • Sustainable Environmental Practices Lead to Sustainable Businesses:  Renaissance Esmeralda Resort & Spa seeks to protect the environment, improve the quality of life, and enhance the planet for the next generation.  By establishing an Environmental Committee that oversees all business operations, Renaissance is able to provide environmentally-friendly services in all operations of the resort and spa.  By emphasizing “source reduction”, Renaissance prevents waste from being created in the first place, eliminating the need for downstream recycling, diversion, or other end of life management. Waste prevention practices include double sided printing, the use of electronic documents, reusing items, conserving, donating left-over food, and composing food waste.  Through these efforts, the resort recycled 373.9 tons of waste in 2009, truly an amazing feat.
  • Green M&M’s: M&M Collision Center discovered that implementing ‘green’ practices was not only the sustainable choice, but a logical one as well.  With generous local and federal rebates they were able to make the necessary investments with relatively low costs.  The shop began by changing all of the lights to high-efficiency fixtures and is now going 100 percent solar.  This transition will initially save them 25 percent on their monthly energy bill and within 5 years they will not have an energy bill at all.  In the end, M&M will have paid $20,000 for their new $120,000 16-kilowatt system consisting of 65 rooftop panels.  Owner Mark Pattison stresses that with the rebate programs in place, business can’t afford not going green!
  • Greenest Web Host Around: AISO.Net was founded with the vision of creating a cleaner, energy efficient hosting company.  Located in the sundrenched Palm Desert Valley, AISO owns and operates its own green data center and network that is powered by on-site solar panels.  They installed 120 solar panels located on two large sets of south-facing solar panel arrays on their data center.  This investment gave AISO the ability to run its facilities solely on renewable energy that they generate on their own.  AISO didn’t stop there and continually added more and more improvements and efficient technologies to improve performance, energy efficiency, security, and reliability.  They move cooled air from evaporation of water into the air stream that enters their building, to cool the data center, servers and office. Hot, moist air is rejected to the solar panels for cooling and the moisture in the air is dried and renewed through rain for use again and again.  The air conditioning systems and green roof need water, so they looked to mother nature to provide what it already gives us for free, rainwater. Using a rainwater collection system on the roof, the rainwater collected is used for air conditioning systems and to water the green roof during dry periods. They installed a wind turbine in the ducting to generate electricity to charge batteries, 24 hours a day. The batteries then supply power that powers the 5 watt thin client computers used by their employees and the backup generator runs on propane gas. These and other choices make them one of the greenest companies around.

The Inland Empire has reaped the benefits of a 50 percent increase in green jobs from 1995 to 2008. The Riverside area benefited from an 85 percent growth in jobs related to renewable energy generation, especially solar and wind power. Energy efficiency job growth was very strong at 91 percent with manufacturing jobs increasing significantly. The Empire also saw growth in green transportation jobs, specifically for the production of alternative fuels. (Next10, Many Shades of Green, 2009)

Thank you for being an entrepreneur in California! Your innovation, drive and commitment to excellence will continue to ensure that California is at the forefront of green economic development and job creation, putting people to work and creating a better world for future generations.

La Ronda Bowen
CA Air Resources Board

Learn more about how you can benefit from the Green Economy and other AB 32-related policies:

For questions, please contact Jerry Hart at (916) 324-5941

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